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Strategy. Big egos (creative egos, client egos, research egos, and agency egos) are barriers to the creation of effective advertising, because big egos tend to substitute wish and emotion for thinking, reasoning, and objectivity. If your agency (or your client) is unwilling to make creative adjustments—based upon objective consumer feedback—to...
Social networking, smartphones and e-books may have changed the way people consume media, but news, entertainment, education and advertising remain powerful channels for communicating information.
(PDF) Effective advertising and its influence on consumer ...
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Advertising | Research Paper Examples
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